If you’re just starting out as a content creator, there’s a good chance that the majority of your audience is made up of family and friends. Unfortunately, your personal network isn’t going to get you to where you want to be - which is why we’ve compiled a list of the top tips for creators to reach a wider network.
Essentially, everyone trying to turn social media into a primary source of income needs to come up with a creator’s strategy to grow their audience. This means you’ll need to figure out how to create a larger audience base for ongoing and optimal levels of success.
Let’s dive in!
Identify Your Unique Niche
Figuring out your niche is arguably the most important tip for a creator’s strategy to grow their audience. Choosing a niche isn’t just about picking a cool topic that’s trending. It’s about figuring out who you are as a creator, what your message is, and what value you can offer an audience.
You don’t have to reinvent the wheel here, you just have to figure out what it is you’re all about and what sets you apart from similar creators. So, think about the following:
- What are you passionate about?
- What are your own experiences with the things that you’re passionate about?
- What exactly can you share regarding these topics and your experiences with them?
- What do you stand for morally, ethically, politically, inclusively, etc when it comes to these topics?
- What are the other creators in this niche doing and what aren’t they doing?
This may take a little soul searching, but once you sit down and hammer out the details and review the other creators in space, you’ll be able to figure out where you fit in and what you have to offer.
Get to Know Your Audience
This one is just as important as getting to know yourself as a creator. If you don’t know exactly who you’re trying to reach, then you’ll end up casting too wide of a net and not getting much of a return. However, if you know who your “people” are and where they hang out and how they think, you can cast a more intentional net and get much better results.
Audience research is a tried and true marketing tactic that anyone campaigning for brand awareness starts with. Ideally, as a creator, you want everyone to take an interest in your content. However, that’s not going to happen because not everyone is going to be interested in your brand of comedy, shoes, dog training, MMA, books, and so on.
Therefore you want to target the people who are interested in your niche. This means figuring out what kind of content they want, what they like and dislike, and other demographic details. You can start by researching the other creators within your niche to see where they generate the most followers and interactions.
From there, you can take a look at which posts specifically their followers are engaging with, what they’re saying, and what the creators are doing to get their followers to willingly subscribe to their other most exclusive channels, such as TrueFanz, Patreon, etc.
Engage With Your Followers in Genuine Ways
Scheduling posts for the week is excellent, especially if your hashtags are on point and your posts are shareable. However, you need to do more than just put out cool videos and images.
You also need to talk to your audience!
Take the time to read what your followers are saying and show your interest in them with thoughtful responses. The internet is a vast universe of people vying for a connection to others, especially the people they relate to and therefore follow.
By personally engaging with your following, you’ll create unique relationships with those who support you. Those people will be more likely to share your content with friends and family, leading to a growing number of followers and more loyalty from your existing audience.
Join in on Others’ Conversations and Start Collaborating
There are bound to be plenty of topics and things going on in the world you care about but don’t necessarily represent in your niche - and that’s okay. Just like a person’s office job doesn’t define who they are, your niche only represents one facet of your world.
One way to express yourself outside of your niche and grow your following is to join in on the existing conversations that resonate with the things you care about. This would require you to jump on other people’s social media pages and contribute to the comments section. Here is where you can engage with not only the content creator but also their followers to create more unique connections.
That’s only the beginning, however. You still have the option of taking to your own social media pages to speak your mind on a current issue or event. Another option is to collaborate with other brands and creators on the specific concerns or values you share.
Collaborating with others is an excellent way to break through new levels of content creation because it allows you to create a more professional network as well as widen your audience base. The real payoff comes when you collaborate with others to do good in the world and give back to your physical community that exists outside of the digital realm.
Repurpose Old Content
Content repurposing is a great strategy where you take some of your existing content and spin it into something else. Best of all, it doesn’t have to be a last-resort-tactic if you’re feeling uninspired and hit a temporary wall with your content creation.
Think of it this way - most of your potential audience has never seen your old content. You can play on their FOMO (fear of missing out) by digging up some of your most popular oldies and making a fun remix video or a reflection piece on how far you’ve come. The possibilities here are endless, and it can even work to remind your existing audience of who you are and what you believe in.
In the spirit of content repurposing, you can also shift some of your focus to creating evergreen content. Evergreen content is content that withstands the tests of time and relevancy, which allows you to dig it up over and over again with a fresh take that still resonates in an impactful way.
Make Sure To Join Other Social Media Platforms
One of the best ways to grow your audience is to branch out onto other social media platforms. After all, if you’re only on Instagram, then you’ll only be able to reach the people who use Instagram.
You don’t have to be on every platform, but being on more than one can really help you reach a wider audience. So, go with the platforms that resonate with you and your target audience the most - and then take things a step further.
Plenty of content creators out there have gone on to start their own companies, participate in live shows or meet-ups, start podcasts, write books, and do other projects. You can too!
Join in on Creator Communities
You’re not alone in the digital world and thanks to the rise in influencer numbers, you don’t have to become enveloped by imposter syndrome. There are plenty of creator communities out there where you can network, create professional relationships, get information, and get different perspectives to help you tweak your content and overall marketing strategies.
Some of these communities come with tools to help you customize your content further while others allow you to host or participate in workshops and more.
Build Upon Where You Are Now
The only place you can really start is where you are in your content creation journey now. Reflect on the content you’ve put out and the brand identity you’ve created for yourself. From there, figure out what you want and set goals for yourself so you can start building your own creator’s strategy to grow your audience.
Don’t forget that it’s never too late to start over, especially if you need to refine or completely redefine your niche and start from scratch.
Grow Your Audience Through Networking And Dating Sites
If you are a creator and want to gain more views, followers, and subscribers then you should know the power of “digital real estate.”
Consider your brand like a billboard on the side of the internet highway… It’s safe to assume that you want more traffic, attention, and more sales… If so, you will want people to be able to see and find your “billboard” as they are traveling across the internet.
A FREE way to create more digital real estate and traffic for yourself is by creating a multitude of profiles on networking and dating sites like Hoop, Tinder, Bumble, Clapper, and more...
When you’re creating your profile on these sites you can add things like your photos, videos, bio, and special interests. Also, don’t forget to mention and link to your other social media accounts.
After you have done this, you will drive more FREE traffic and interest to your social media channels, which will help you to grow your followers and ultimately direct more signups to your TrueFanz channel.
If you are a TrueFanz creator then you can add or share your subscriber link in all of your bio’s of your various accounts.
This strategy will not only help you to convert your followers into paying subscribers, but it will also help you grow your overall brand awareness. So what are you waiting for? Go out and set up more social billboards.
The TrueFanz platform is 100% invite-only for content creators. With TrueFanz, creators get the tools and features they need to create residual and predictable income from their audience and content online.
Apply to become a creator today and discover all of the unique features and tools we have to empower creators all around the world.
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