If you're an Instagram user, you've likely come across the Explore page at some point. This is the page that surfaces new and trending content to you based on your interests. If you're looking to give your brand more exposure, then the Explore page is a sure way to reach your relevant audience and potential customers. But how do you get onto the Instagram Explore Page and organically grow your audience?
You don’t have to wonder about these questions any more, because we are going to cover all of them.
In this article, we'll delve into the inner workings of the Explore page, including how it selects content to show you and how you can increase the chances of your content being featured. Whether you're looking to grow your personal brand or your business on Instagram, understanding the Explore page can be a valuable tool for expanding your reach and connecting with new audiences.
So let's get started!
What Is The Instagram Explore Page?
The Instagram Explore page is a feature of the Instagram app that surfaces new and trending content to users based on their interests. It's accessed by tapping the magnifying glass icon in the bottom center of the app. When you open the Explore page, you'll see a mix of photos and videos from accounts you don't follow, as well as trending hashtags and topics.
The content on the Explore page is personalized for each user based on the accounts they follow, the posts they like and comment on, and the content they search for on Instagram. This means that the Explore page will show different content to different users based on their interests and activity on the app.
The Explore page can be a great way to discover new accounts and content on Instagram, and it can also help increase the visibility of your own content if it gets selected to be featured on the page. However, getting your content featured on the Explore page is not a guarantee and is dependent on a variety of factors, such as the quality of your content, the relevance of your hashtags, and the engagement you receive on your posts.
What Are The Benefits Of Being On The Instagram Explore Page?
As a brand, you should be eager to go where more people are. The Instagram Explore page is one such place. Instagram is projected to have approximately 1.2 billion active users each month by 2023. This, if for no other reason, should push you to want to feature on the Explore page more than ever.
Being featured on the Instagram Explore page can have several benefits for you and your business. Some of the potential benefits include:
1. Increased visibility
The Explore page is seen by a large number of users. Statistics indicate that a paltry 200 million Instagram accounts visit the Explore page on a daily basis. Therefore, if your content is featured on the page, it has the potential to be seen by a much larger audience than it would otherwise.
2. Greater reach
Being featured on the Explore page can help expose your content to a wider audience and increase your reach on the platform. This can be especially beneficial for businesses looking to reach new customers and followers.
3. Higher number of followers
On the Explore page, your content will be displayed to the people who are most interested in it. This means you can easily convert them into your followers, as they will want to see more of this kind of content.
4. Higher engagement
When your content is shown to the right audience, as it is on the Explore page, it has the potential to receive more likes, comments, and shares. This can help increase your overall engagement on the platform.
5. Higher sales
The Explore page puts your product in front of the very people who are looking for it. With the large number of people on the Explore page, this will lead to higher sales than you have ever seen before.
6. Greater credibility
Being featured on the Explore page can lend credibility to your account and help establish you as an authority in your niche.
How Does The Algorithm On The Instagram Explore Page Work?
The Instagram Explore page algorithm uses machine learning to surface content to users based on their interests and activity on the app. When a user opens the Explore page, they'll see a mix of photos and videos from accounts they don't follow, as well as trending hashtags and topics.
Here are some factors that influence which content is shown on a user's Explore page:
1. Accounts the user follows
The algorithm takes into account the accounts that a user follows and the type of content they tend to engage with (e.g., liking and commenting on posts). This helps the algorithm understand a user's interests and show them content that is relevant to them.
2. Posts the user likes and comments on
The algorithm also considers the posts that a user likes and comments on, as this can indicate their interests and preferences.
3. Hashtags the user follows
Following hashtags can also help the algorithm understand a user's interests and show them content that is relevant to those hashtags.
4. User's search history
The algorithm may also consider a user's search history on Instagram when determining which content to show them.
It's important to note that the Instagram Explore page algorithm is constantly evolving, and the factors that influence which content is shown can change over time. The goal of the algorithm is to show users content that is relevant and engaging to them, so it's important to create high-quality content and engage with your audience to increase the chances of your content being discovered on the Explore page.
How To Reach The Instagram Explore Page And Organically Grow Your Audience?
Here are some tips that may help you get on the Instagram Explore page:
1. Use a public profile
Private accounts are less likely to find great visibility on the Explore page. However, having a public profile on Instagram can increase the chances of your content being discovered on the Explore page. Therefore, make sure your profile is public. When your profile is public, anyone can see your posts and interact with them, which can help increase your visibility and reach on the platform.
2. Use high-quality photos and videos
Nobody likes to view substandard-quality photos or videos. The content you post should therefore be visually appealing and engaging to your target audience.
You can invest in a high-quality camera or a phone with a high-quality camera to ensure all your photos and videos get the necessary traction. There are also numerous websites you can use to edit your photos and videos into high-quality content, such as Adobe Photoshop.
3. Use relevant hashtags
As indicated earlier, the Explore page algorithm takes into account the relevant hashtags to show your content to different users. You should therefore use hashtags wisely on your posts to make them more discoverable. Use a mix of popular and niche-specific hashtags to increase the chances of your content being discovered. Using the right hashtags is a surefire way to get noticed.
4. Have a consistent posting schedule
To organically grow your audience on the Instagram Explore page, it's important to have a consistent posting schedule. This establishes your presence on the platform, increases the chances of your content being discovered, and improves your discoverability. This is because the Instagram Explore page algorithm takes the frequency and consistency of your posting into account when determining which content to show to users.
5. Post at optimal times
Consider when your audience is most active on Instagram and try to post during those times to increase the chances of your content being seen.
6. Discover new accounts and content
You can make use of the Instagram Explore feature for your own account to discover new accounts and content. This can help you find accounts that are similar to yours and that may be interested in following you. Also, you can get inspiration from what people enjoy the most.
7. Engage with your audience
Respond to comments, like and comment on other people's posts, and follow accounts in your niche. This will help you build relationships and increase the visibility of your content.
8. Share engaging content
You should ensure that you share content that resonates with your audience. More engaging content can help you build a loyal following and increase your visibility on the Explore page.
9. Use Instagram stories
Stories have a higher likelihood of being shown on the Explore page, so make sure to use this feature to share behind-the-scenes content, highlights, sneak peeks, and other engaging content.
10. Collaborate with other accounts
Collaborating with other accounts in your niche can help expose your content to a new audience and increase your reach.
In conclusion, the Instagram Explore page is a powerful feature that can help users discover new and trending content on the platform. By understanding how the Explore page algorithm works and following best practices for increasing the chances of your content being featured, you can use the Explore page to organically grow your audience and reach on Instagram.
Whether you're looking to grow your personal brand or your business on the platform, understanding and leveraging the Explore page can be a valuable tool for expanding your reach and connecting with new audiences. So remember to consistently create high-quality content, use relevant hashtags, engage with your audience, and use Instagram stories and collaborations to increase the chances of your content being discovered on the Explore page.
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